The reading corner
Our latest articles, tips and analysis on digital catalogues, accessibility and the behind-the-scenes of digital publishing.
Strategy
The RGAA has 106 criteria. Put like that, the subject is enough to put off any marketing manager or SME owner. But for a business, the real question is not knowing these 106 criteria by heart. It is understanding what they actually change in the way you design and publish your digital content. In this […]
Strategy
When people talk about digital accessibility, the conversation almost always starts in the same place: the website. Yet your customers, members or partners do not only visit your website. They open your catalogues, your PDF brochures, your product guides, your annual reports. All these materials count. Since the European Accessibility Act came into force in […]
Eco-design
“Should we stop printing our catalogue?” The question comes up regularly among companies that present their products on paper. And the answer sometimes comes as a surprise: no, not necessarily. The real question is rather: how many copies to print, who to send them to, and what to add to the paper version to reach […]
Trends
The PDF has one real advantage: everyone knows how to open it. For years, it was the simplest way to share a catalogue online. You take the file sent to the printer, upload it to your website, and job done. Once online, though, that PDF lives a life of its own. You do not know […]
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